MPD Compliance

Measuring & improving compliance

£1.17bn is spent annually on point of purchase materials across all FMCG sectors, yet average in-store implementation is estimated at around 50% and getting worse.
POPAI survey

MPD is dedicated to helping retailers & cinemas improve compliance by ensuring that all POS and marketing materials are properly displayed in every outlet.

Compliance audit - we visit outlets to monitor how marketing materials and POS are being displayed. Any missing materials can be supplied and installed immediately from mobile library stock. Detailed reports and compliance statistics are published online in the private client area of our website.

Measuring & reporting - all the data captured in each compliance audit is made available in real-time via our online client management system MPDo. The performance of every outlet may be measured against any number of KPIs and reports are available 24/7 on screen, in hard copy and exported to Excel.

Improving compliance - having identified the outlets where compliance is below par, we work with clients to put in place specific plans and strategies for improvement, including on-site staff training.


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